ICAW 2026 “Plug & Play” Marketing and Social Media Plan

With the start of International Compost Awareness Week coming up, we want to help you with your social media plans as a way to engage as many people as possible through an integrated social media/digital marketing campaign. The ICAW Committee and other volunteers have prepared a simple “plug and play” campaign that you can easily copy and paste into your Facebook and Instagram feeds, share through emails, or print to distribute at planned events and activities. In addition, on the Compost Research & Education Foundation website there is a whole section on ICAW, offering many different ways to get involved beyond social media. The ICAW homepage has ideas for events, proclamations and more. If you have any questions about this social media plan or about ICAW 2026 overall, contact us at, icaw@compostfoundation.org

Please make sure to use the three ICAW hashtags with all your posts and use the tags too!
Hashtags: #icaw2026, #feedthesoil, #compost
Facebook: @InternationalCompostAwarenessWeek, @compostresearchandeducationfoundation
Instagram: @icawusa

Here is a schedule of posts starting on April 3th and ending May 9th. You can use them as is or modify them for your specific ICAW plans.

Pre-ICAW Promotion (Month Prior)

Friday, April 3 — Save the Dates

International Compost Awareness Week is coming. Join us May 3–9, 2026 as we celebrate how composting helps feed the soil that feeds us. From reducing waste to building healthier soils, compost plays a vital role in creating sustainable communities. Mark your calendar and get ready to participate.

Hashtags: #ICAW2026 #FeedTheSoil #Compost #Sustainability

Save the Dates – mp4

Friday, April 10 — Why Compost Matters

Composting turns food scraps and yard waste into a valuable resource that improves soil health and reduces landfill waste. By composting, you are helping return nutrients to the earth and supporting a more sustainable future. International Compost Awareness Week is just a few weeks away.

Hashtags: #ICAW2026 #Compost #ReduceWaste #FeedTheSoil

Why It Matters – jpg

Friday, April 17 — Get Ready to Participate

Now is the time to start planning your International Compost Awareness Week activities. Whether you are hosting an event, starting a compost system, or educating your community, every action helps build awareness. Visit the ICAW website to find resources, tools, and ways to get involved.

Hashtags: #ICAW2026 #FeedTheSoil #CompostAwareness #Community

Get Ready to Participate – jpg

Wednesday, April 22 – Earth Day

Earth Day is the perfect reminder that small actions lead to big impact, and composting is one of the most powerful ways we can give back to the planet.

As we get ready for ICAW, now is the time to start thinking about how you can turn food scraps and yard waste into something meaningful. Composting reduces landfill waste, lowers greenhouse gas emissions, and helps build healthier soils that support stronger, more resilient communities.

This year’s ICAW theme, “Compost! Feed the Soil that Feeds Us,” highlights the essential role compost plays in sustaining our environment, from the ground up.

Join us this Earth Day by taking one simple step:
Start composting, plan an ICAW event, or spread the word about the power of compost.

#EarthDay #ICAW2026 #FeedTheSoil #Compost #Sustainability #SoilHealth

Earth Day – jpg

Friday, April 24 — One Week Away

We are one week away from International Compost Awareness Week. Get ready to celebrate May 3–9 by sharing your composting efforts, attending events, and helping spread the message about the importance of healthy soils. Composting is a simple action with a powerful impact.

Hashtags: #ICAW2026 #FeedTheSoil #Compost #SoilHealth

One Week Away – jpg

Thursday, April 30 — Final Countdown & Kick Off

Kick Off ICAW 2026 with the Worm Parade!

International Compost Awareness Week starts with a fun and unforgettable celebration on Friday, May 1 at the Worm Parade in collaboration with Flora Bodega.

Worm Parade
Friday, 5/1/26
6:00 PM – 10:00 PM
Flora Bodega
3020 Suite B N. Walker Ave
Oklahoma City, OK

Bring your friends, your family, and your compost spirit as we kick off a full week of events celebrating composting, sustainability, and community. Let’s start ICAW 2026 in style and show Oklahoma how fun composting can be.

Stay tuned for more events happening all week long.

Worm Parade.jpg

#ICAW2026 #CompostAwarenessWeek #WormParade #OklahomaEvents #Compost #Sustainability #FeedTheSoil #DoTheRotThing

ICAW Week (May 3–9, 2026)

Sunday, May 3 — Kickoff

International Compost Awareness Week 2026 starts today. All week long, we are celebrating how composting helps feed the soil that feeds us and supports healthier food systems, stronger communities, and a more sustainable future. Whether you compost at home or support large-scale programs, you are part of the solution.

Hashtags: #ICAW2026 #FeedTheSoil #Compost #Sustainability

Starts Today! – mp4

Monday, May 4 — What is Compost

Compost is created by recycling organic materials like food scraps and yard waste into a nutrient-rich soil amendment. Instead of sending these materials to landfills, composting returns valuable nutrients back to the earth and improves soil health. It is a simple way to make a meaningful impact.

Hashtags: #ICAW2026 #CompostBasics #FeedTheSoil #ReduceWaste

What is Compost – mp4

Tuesday, May 5 — Environmental Impact

Composting helps reduce methane emissions by keeping organic waste out of landfills. It builds healthy soils, creates jobs and engages communities. Composting is an everyday action that supports a healthier planet.

Hashtags: #ICAW2026 #ClimateAction #FeedTheSoil #Compost

Environmental Impact – jpg

Wednesday, May 6 — Soil Health

Healthy soil is essential for growing nutrient-rich food and supporting regenerative agriculture. Compost improves soil structure, increases water retention, and supports microorganisms that are beneficial to plant growth. Feeding the soil helps sustain life above and below the surface.

Hashtags: #ICAW2026 #SoilHealth #FeedTheSoil #Compost

Soil Health – mp4

Thursday, May 7 — Water Conservation

Adding compost to soil helps retain moisture, reducing the need for irrigation and improving drought resistance. By increasing the soil’s ability to absorb and hold water, compost supports smarter water use, reduces runoff, and builds more resilient landscapes.

It’s a simple solution with a powerful impact, from conserving water to strengthening the health of our soils and communities.

#ICAW2026 #FeedTheSoil #Compost #SoilHealth #WaterConservation #Sustainability

Water Conservation – jpg

Friday, May 8 — Food Systems

Compost plays an important role in sustainable food systems by returning nutrients to the soil and helping grow healthier crops. Reducing food waste and composting closes the loop and supports a more resilient food system.

Hashtags: #ICAW2026 #FoodSystems #FeedTheSoil #Compost

Food Systems – jpg

Saturday, May 9 — Get Involved

International Compost Awareness Week may be ending, but composting continues year-round. Start a compost system, support local programs, attend events, and share your composting story. Together, we can build healthier soils and stronger communities.

Hashtags: #ICAW2026 #CompostCommunity #FeedTheSoil #Sustainability

Get Involved – jpg

Helpful infographic from ILSR: How Composting Combats the Climate Crisis

Here are some videos you may want to use with additional posts during ICAW.