ICAW Social Media Toolkit
ICAW 2024 “Plug & Play” Marketing and Social Media Plan
With the start of International Compost Awareness Week coming up, we want to help you with your social media plans as a way to engage as many people as possible through an integrated social media/digital marketing campaign. The ICAW Committee and other volunteers have prepared a simple “plug and play” campaign that you can easily copy and paste into your Facebook and Instagram feeds, share through emails, or print to distribute at planned events and activities. In addition, on the Compost Research & Education Foundation website there is a whole section on ICAW, offering many different ways to get involved beyond social media. The ICAW homepage has ideas for events, proclamations and more. If you have any questions about this social media plan or about ICAW 2024 overall, contact Beth Simone, bethsimone@compostfoundation.org
Please make sure to use the three ICAW hashtags with all your posts and use the tags too!
Hashtags: #icaw2024, #naturesclimatechampion, #compost
Facebook: @InternationalCompostAwarenessWeek, @compostresearchandeducationfoundation
Instagram: @icawusa
Here is a schedule of posts starting on April 5th and ending May 11th. You can use them as is or modify them for your specific ICAW plans.
Starting in April:
There’s just a month until the start of International Compost Awareness Week (ICAW) 2024 – the best time of year to share the many benefits of composting our yard waste and food scraps and using compost to build healthy soils. Be a climate champion and start making your plans to get the word out about ICAW this May 5-11. Check out activities, events, and lots of other resources on the CREF website: https://compostfoundation.org/ICAW/ICAW-Home
#icaw2024, #naturesclimatechampion, #compost
What does this year’s International Compost Awareness Week theme mean – COMPOST…Nature’s Climate Champion? The theme highlights the role compost plays with reducing the impact of climate change by:
- Decreasing methane: A greenhouse gas more than twenty-five times as impactful as carbon dioxide, methane can be significantly reduced through recycling organics.
- Climate change mitigation: Compost’s return to the soil serves as a “carbon bank,” helping to store carbon and offering an answer to climate change mitigation.
- Reducing fertilizer needs: Compost improves soil water holding capacity, decreasing the need for synthetic fertilizers by slowly releasing nutrients over time, and enhances healthy soil conditions
- Increasing resilience: Compost helps to increase resilience to the effects of climate change such as drought and extreme weather.
#icaw2024, #naturesclimatechampion, #compost
This year’s Earth Day theme is PLANET vs. PLASTIC, bringing everyone together to reduce the production and use of plastics for human and planetary health. Compostable products reduce our reliance on traditional single-use plastics and can be composted as part of the composting process.
#icaw2024, #naturesclimatechampion, #compost
International Compost Awareness Week starts in just a little over a week! Check out the ICAW events page to find an event in your area or to get ideas of what you can do in your community. When you have your plans, take a minute and share them on the page so people can know what is happening near you and around the country.
https://compostfoundation.org/icaw-get-involved-events
#icaw2024, #naturesclimatechampion, #compost
May 5th - Be a Climate Champion
Join us in celebrating International Compost Awareness Week today through May 11th! This year's theme is “COMPOST…Nature’s Climate Champion”. Let’s all work together to share the message about the many benefits of composting our food scraps and yard waste and then using the compost we create on our gardens and farms. Together we can all do our part to be a climate champion!
#icaw2024, #naturesclimatechampion, #compost
May 6th - Fights Climate Change
Composting is a tool in addressing climate change. Compost reduces greenhouse gas emissions at landfills, promotes healthy plant growth and increases resilience to the effects of climate change such as drought, flooding and other extreme weather events.
#icaw2024, #naturesclimatechampion, #compost
May 7th - Reduces Methane
When food scraps, yard waste and other organic materials go to a landfill, their decomposition produces methane, a potent greenhouse gas. The production of methane is due to anaerobic decomposition, the absence of oxygen. A compost pile on the other hand decomposes aerobically, with oxygen, and primarily produces carbon dioxide. Reducing greenhouse gas emissions can help reduce impacts from climate change.
#icaw2024, #naturesclimatechampion, #compost
May 8th - Captures Carbon
Carbon sequestration is the capture, removal and storage of carbon dioxide from the earth’s atmosphere. When compost is applied to our soils, it enhances soil health and creates an abundant community of microbes and healthy plants that sequester carbon in the soil.
#icaw2024, #naturesclimatechampion, #compost
May 9th - Unites Communities
Climate champions bring communities together for a common cause. Composting is nature’s climate champion and builds community resiliency by creating local jobs, providing environmental education and building local healthy soils to support resilient ecosystems and productive food gardens.
#icaw2024, #naturesclimatechampion, #compost
May 10th - Builds Healthier Soil
Compost can help turn nutrient-starved dirt into rich, healthy soil where our fruits and vegetables can grow and thrive. How does compost help? By recycling organic material into compost we create healthy soils that produce healthier food and in many cases higher yields. It also reduces the need for fertilizer and pesticides, improves water quality and conserves water, as well as stores carbon in soil - helping to reduce climate change.
#icaw2024, #naturesclimatechampion, #compost
May 11th - Reduces Fertilizer Needs
Compost feeds the soil and slowly releases nutrients over time. Compost improves soil water holding capacity, decreases the need for synthetic fertilizers by slowly releasing nutrients over time, and enhances healthy soil conditions to increase yields and regenerate soil biology to grow more nutrient-dense crops.
#icaw2024, #naturesclimatechampion, #compost
Helpful infographic from ILSR: How Composting Combats the Climate Crisis
Here are some videos you may want to use with additional posts during ICAW.
CREF Trustee Chair, Ginny Black, on backyard composting
Separating Organics Waste
Kiss the Ground The Compost Story
Joe Lamp'l videos on composting
Backyard Composting - simple steps
Using Compost in Vegetable Gardens
Three Steps to Easy Home Composting