ICAW Social Media Toolkit
 

ICAW 2025 “Plug & Play” Marketing and Social Media Plan

With the start of International Compost Awareness Week coming up, we want to help you with your social media plans as a way to engage as many people as possible through an integrated social media/digital marketing campaign. The ICAW Committee and other volunteers have prepared a simple “plug and play” campaign that you can easily copy and paste into your Facebook and Instagram feeds, share through emails, or print to distribute at planned events and activities. In addition, on the Compost Research & Education Foundation website there is a whole section on ICAW, offering many different ways to get involved beyond social media. The ICAW homepage has ideas for events, proclamations and more. If you have any questions about this social media plan or about ICAW 2025 overall, contact us at, icaw@compostfoundation.org

Please make sure to use the three ICAW hashtags with all your posts and use the tags too!
Hashtags: #icaw2025, #sustainablecommunities, #compost
Facebook: @InternationalCompostAwarenessWeek, @compostresearchandeducationfoundation
Instagram: @icawusa

Here is a schedule of posts starting on April 4th and ending May 10th. You can use them as is or modify them for your specific ICAW plans.

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April 4, 2025
Copy:
The countdown is on! Just one month until International Compost Awareness Week (ICAW) 2025 kicks off! It’s the perfect time to spread the word about how composting food scraps and yard waste helps create sustainable, thriving communities. Want to be a sustainability superstar? Start planning your ICAW celebrations happening May 4-10 and let’s make composting the talk of the town! Check out activities, events, and other resources on the CREF website: https://compostfoundation.org/ICAW/ICAW-Home

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

It’s Coming 1x1 post
It’s Coming 1x1 post mp4
Coming Soon - It’s Coming reel post
Poster 1x1 Post

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April 12, 2025
Copy:
What does this year’s International Compost Awareness Week theme mean – "Sustainable Communities Begin with Compost"? It highlights how composting builds stronger, greener, and more self-sufficient communities by:

• Reducing waste: Composting diverts organic materials from landfills, reducing methane emissions and pollution.

• Improving soil health: Compost enriches soil, increasing resilience to drought and extreme weather.

• Strengthening local food systems: Compost supports urban gardens, farms, and sustainable food production.

• Creating green jobs: The compost industry provides employment in waste management, agriculture, and environmental education.

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Coming Soon - Image 1x1 post
Coming Soon - Image reel post

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April 22, 2025 - Earth Day
Copy:
This year’s Earth Day theme is "Our Power, Our Planet", reminding us that our choices have the power to shape a healthier world. Composting plays a crucial role in harnessing that power—reducing waste, enriching soil, and supporting a sustainable future for communities everywhere. By embracing composting and reducing food waste, we take meaningful action toward a cleaner, more resilient planet!

Hashtags:
#ICAW2025 #SustainableCommunities #Compost #EarthDay2025 #OurPowerOurPlanet

Image 1x1 post
 

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April 26, 2025
Copy:
Get ready, compost enthusiasts! International Compost Awareness Week is almost here! Whether you're hosting an event, starting a backyard compost bin, or simply spreading the word, now’s the time to take action. Check out the ICAW events page for inspiration, find a local event near you, and share your composting plans to inspire others. Let’s make this the most impactful ICAW yet!
https://compostfoundation.org/icaw-get-involved-events

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Coming Soon - Image 1x1 post
Coming Soon - Image reel post

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May 4, 2025 - ICAW Kickoff: Sustainable Communities Begin with Compost
Copy:
Today marks the start of International Compost Awareness Week! This year's theme, "Sustainable Communities Begin with Compost," reminds us that composting is an essential tool for building healthier communities and fighting climate change. Let’s spread the word about how composting our food scraps and yard waste can create greener, more resilient neighborhoods.

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Image 1x1 post
Coming Soon - Image reel post

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May 5, 2025 - Reducing Waste
Copy:
Composting is one of the simplest ways to cut down on waste and pollution! By diverting food scraps and yard waste from landfills, composting reduces methane emissions and helps keep our air and water cleaner. It’s a small action that makes a big difference in building sustainable communities. Be a part of the solution—start composting today!

Hashtags:
#ICAW2025 #SustainableCommunities #Compost #ReduceWaste

Image 1x1 post

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May 6, 2025 - Strengthening Local Food Systems
Copy:
Compost is the foundation of strong, sustainable food systems! By enriching soil with nutrients, compost supports urban gardens, local farms, and sustainable food production. When we compost, we’re not just reducing waste—we’re investing in a healthier, more resilient food system that benefits our communities and the planet. Let’s nourish our soils and grow together!

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Coming Soon - Image 1x1 post
 Strengthening Food Systems - 1x1 mp4

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May 7, 2025 - Creating Green Jobs
Copy:
Did you know that composting isn’t just good for the planet—it’s great for the economy too? The compost industry creates green jobs in waste management, agriculture, and environmental education! By composting, we're not only reducing waste but also supporting local businesses and sustainable careers. Let’s build a future where sustainability means opportunity!

Hashtags:

#ICAW2025 #SustainableCommunities #Compost #GreenJobs

Image 1x1 post

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May 8, 2025 - Unites Communities
Copy:
Sustainable communities thrive when people work together! Composting brings communities closer by creating green spaces, supporting urban gardens, and providing local composting solutions. Together, we can make composting the norm in every neighborhood.

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Uniting Communities 1x1 mp4
Coming Soon - Image post

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May 9, 2025 - Builds Healthier Soil
Copy:
Compost transforms dry, lifeless dirt into rich, fertile soil that supports healthier crops, reduces the need for chemical fertilizers, and conserves water. Healthy soil leads to stronger local food systems and more resilient communities. Let’s compost for a better future!

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Image 1x1 post

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May 10, 2025 - Reduces Fertilizer Needs
Copy:
Compost naturally feeds the soil, reducing the need for synthetic fertilizers while improving water retention and crop yields. It’s an eco-friendly solution that protects soil health and supports sustainable agriculture.

Hashtags:
#ICAW2025 #SustainableCommunities #Compost

Image 1x1 post
Coming Soon - Image reel post

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Helpful infographic from ILSR: How Composting Combats the Climate Crisis

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Here are some videos you may want to use with additional posts during ICAW.