ICAW 2022 “Plug & Play” Marketing and Social Media Plan

With the start of International Compost Awareness Week coming up in just a month, we want to help you with your social media plans as a way to engage as many people as possible through an integrated social media/digital marketing campaign. The ICAW Committee and other volunteers has prepared a simple “plug and play” campaign that you can easily copy and paste into your Facebook and Instagram feeds, share through emails, or print to distribute at planned events and activities. In addition, on the Compost Research & Education Foundation website there is a whole section on ICAW offering many different ways to get involved beyond social media. The ICAW Homepage has ideas for events, proclamations and more.

If you have any questions about this social media plan or about ICAW 2022 overall, contact Beth Simone, bethsimone@compostfoundation.org

Please make sure to use the three ICAW hashtags with all your posts nd use the tags too!
Hashtags: #ICAW2022, #RecipeForRegeneration, #compost
Facebook: @InternationalCompostAwarenessWeek, @compostresearchandeducationfoundation
Instagram: @icawusa

Here is a schedule of posts starting the week of April 1st and ending May 7th. There are 13 posts in all. You can use them as is or modify them for your specific ICAW plans.

Week of April 1st

Week of April 11th

Week of April 18th
Copy: This year’s Earth Day theme is Invest in Our Plant. Compost is doing its part by helping decrease climate change through carbon sequestration and decreasing methane by keeping food and yard waste out of our landfills. We can all do our part this Earth Day by encouraging more compost use and composting when we can!
Hashtags: #ICAW2022, #RecipeForRegeneration #compost #EarthDay2022
Image: Earth Day design

Week of April 25th
Copy: International Compost Awareness Week is next week! Check out the ICAW events page to find an event in your area or to get ideas of what you can do in your community. When you have your plans, take a minute and share them on the page so people can know what is happening near you and around the country.
https://compostfoundation.org/icaw-get-involved-events
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Collage of past ICAW events

May 1st
Copy: Let’s get things cooking this International Compost Awareness Week as we celebrate Recipe for Regeneration: Compost! Our first ingredients are a mix of browns and greens. Using a suggested 3:1 ratio of carbon-rich browns and nitrogen-rich greens, let the decomposing process start.

Tip: For every three shovels of browns (ex: leaves), add in one shovel of greens (ex: food scraps) to your compost pile.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Compost recipe card listing out brown and green ingredients

List of ingredients
Greens: Browns:
fruit and vegetable scraps Fall leaves
Coffee grounds and tea leaves Straw, sawdust
Grass Clippings Paper and cardboard (not coated)
Eggshells Dryer lint

May 2nd
Copy: Follow us on Facebook Live for the official ICAW 2022 Kick-off event as we head to Pennsylvania to tour a regenerative farm and compost facility highlighting this year’s theme, Recipe for Regeneration: Compost. Ask Suzanne how she’d like to describe Laurel Valley’s involvement.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: From Suzanne

May 2nd: 2nd post

Copy: The next ingredient in our compost recipe is air and it is one of the most important ingredients. Compost microorganisms need oxygen to function! While not necessary, turning or mixing your compost pile twice a month will add more air and speed up the breakdown in your pile. You can also allow for natural airflow through your pile by adding in sticks and woodchips.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Recipe card used the previous day highlighting air

May 3rd:
Copy: The final ingredient in our compost recipe is water. Composting works best with the right amount of moisture. Don’t be afraid to water your compost pile from time to time. If you take a handful of partially degraded compost material and squeeze it in your hands, just a few drops of water should come out.

Pro Tip: If your compost pile is starting to smell, there may be too much water. Mix in some browns such as leaves or woodchips and turn the pile.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Recipe card highlighting water

May 4th:
Copy: What does your compost recipe not call for? You should not include meat, fish, dairy, fats and oil, plants treated with pesticides, weeds or pet waste in your compost pile. Just as the best dishes call for the best ingredients, you want to make sure you don’t add materials to your pile that can ruin your compost or attract pests along the way.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Ingredients not to add.

May 4th 2nd
Copy: Can healthier soil make you healthier too? It sure can. Because compost improves the biological, chemical and structural health of soils making plants healthier – giving you more nutrients in the foods you eat. Healthy soil equals heathier fruits and vegetables.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Soil the foundation of nutrition poster

May 5th
Copy: Did you know it is estimated that on average people waste 25% of the food they buy? First and foremost, we should all try to cut down on the food we waste. With our remaining food scraps such as fruit and vegetable peels, eggshells and coffee grounds. let’s make sure they are composted, turning a negative into a positive by creating compost for our gardens, yards and farmlands.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Big pile of food waste.
 

May 6th:
Copy: Composting in your community – if you don’t have a backyard to build your own compost pile, you can still compost your food scraps. Many cities and towns across the country have community composting programs where you can drop off your food scraps each week. Check with your town hall or ask at your local farmer’s market to see what is available. Plus, remember, you can start a vermicomposting bin indoors or can use compost with your potted plants if you don’t have a garden. Start small – everything helps.
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: Community composting

May 7th:
Copy: It’s the last day of International Compost Awareness Week 2022! We’ve discussed the compost recipe – greens, browns, water and air – but how do we use it? Home composting piles can take up to 6 months to a year to make compost. Your compost is ready to use when it is dark, crumbly and smells earthy. Compost has many uses! You can mix into your garden soil, house plants or lawn. Sit back, relax and enjoy the many months of watching your garden and plants thrive from all the nutrient-rich soil created by adding compost!
Hashtags: #ICAW2022, #RecipeForRegeneration #compost
Image: An amazing flower and vegetable garden

Here are some videos you may want to use with additional posts during ICAW.

 

 

 

ICAW Social Media Directory
The ICAW Social Media Directory is a collection of social media accounts of ICAW coordinators, sponsors, and committee members. We encourage you to follow these accounts and engage with each other (like/comment/share) throughout ICAW May 1-7. This will help increase our social media reach throughout the week.

Link to the directory: https://www.compostfoundation.org/Link

https://www.compostfoundation.org/Portals/2/Images/ICAW/toolkit/compost social media copy.jpg?ver=Om1AfSTEOJ-nuoXsAuqYcQ%3d%3d https://www.compostfoundation.org/LinkClick.aspx?fileticket=ik0flQQxces%3d&portalid=2 https://www.compostfoundation.org/Portals/2/Images/ICAW/toolkit/IMG_4020.jpg?ver=2hIrK3P_rIW0AmMZCOs8TQ%3d%3d